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Baxter London: Exclusively available at Luna & Curious

Posted on November 27, 2013


Luna & Curious is proud to present Baxter London, a new East London based label that focuses on the purity of shirting.

Made in England, using only the highest quality European cloth, Baxter London offers a fresh approach to women’s shirting whilst remaining loyal to Jermyn Street traditions. The debut collection includes a choice of three classic collar shapes and two cuffs.  The shirts include a signature Italian geo print, complimentary ticking stripes, dobby textures and pin-point oxfords along with bold, fashion colour solids finished with beautiful shank buttons at the collar and cuffs. A ready to wear fit ensures that Baxter London shirts are an easy way to complete a modern capsule wardrobe. 

Having worked in British fashion for almost a decade, Baxter London’s founder and chief designer Lucy Salter has an obsession with everything to do with shirts, spawned by a four-year stint specialising in shirt design for a menswear British heritage brand. Salter has had the opportunity of working with the best cloth mills in Italy, Austria, Portugal and France and has refined techniques of using meticulous design details that are classic yet chic and set the label apart from traditional shirt-makers.  Baxter London is the result of these experiences and skills and its shirt collections are the epitome of comfort and style. 

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