It's Not How Good You Are, It's How Good You Want To Be
It's Not How Good You Are, It's How Good You Want To Be by Paul Arden.
Paul was Polly's uncle, a dynamic character and we have often referred to this book to inspire us. In fact we have a phrase at Luna & Curious..."What would Paul do?"
Here is the official description if our recommendation is not enough.
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Paperback, 128 pages, 178 x 120 mm.