Apolina is designed in England, but inspired by travel and the natural world. Traditional handicrafts from many different cultures serve as the starting point for Apolina pieces, and colour palettes look to unusual colour combinations found in nature.
The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely in these pieces, as well as ensuring an increased wear-time. Each Apolina style has been designed to be layered up or dressed down depending on the weather: intending to encourage minimum waste.
Each Apolina piece has been produced ethically and with great care. Working with one family-run Indian manufacturer that works hard to employ equally men and women. Working with a sole factory is rare in this industry (most brands use a variety of manufacturers/vendors). This allows strong relationships to build, to reduce waste fabric, and gives easier transparency. Ethical trading and production practices are strictly adhered to and workers are not only paid a fair living wage, they are also treated as members of the extended family. This is evident in the mood on the factory floor and in the many long term team members.
