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About Us


 We are an independent store based in Shoreditch London.

A miniature department store offering a wonderful mix of products with a focus on British manufacture.

Luna & Curious is an independent store in Shoreditch, East London, owned and run by three creatives, Polly George, Kaoru Parry and Rheanna Lingham, who combine their talents to create an inspiring shopping experience, welcoming you personally. 

The trio’s personalities are reflected in the space, which they like to think of as a miniature department store, offering a wonderful mix of womenswear, childrenswear, beauty, stationery, homeware, jewellery and accessories. The store also plays home to many exclusive products from the three’s own brands.

Established in 2006 as a collective retail space, Luna & Curious has proven itself as a hotbed for new talent and the place to discover new brands, be these local to the store or international. At the heart of the Luna & Curious ethos lays the belief in British made products, a determination to keep Britain making has lead Luna & Curious to produce ceramics under their own label, and 2015 sees the launch of their own knitwear, homeware and accessories lines.

High quality craftsmanship, traditional skills and excellent design are the benchmarks that Luna & Curious use to select the finest products internationally. Behind every product is a story, whether it be about the maker, the material or the process, narratives are at the core of what we do.

Situated on Calvert Avenue, Luna & Curious is part of the historic Boundary Estate, Britain’s first ever social housing, its glorious red brick buildings culminate in the two-tiered Arnold Circus with its bandstand set amongst the trees. Calvert Avenue is also home to Leila’s Café, Ally Capellino, O’Dells, Oliver Spencer and more.


Our store manager, the wonderful Bernie.
Luna & Curious Ltd. Registered address: 24 - 26 Calvert Avenue, London E2 7JP, UK.
Registered Number: 7375806      VAT Number: 121 915243