Luna & Curious is an independent womenswear and children’s store in Shoreditch, East London, owned and run by three creatives: Polly George, Kaoru Parry and Rheanna Lingham. Together they bring their individual talents and perspectives to create an inspiring retail experience, personally welcoming customers into a colourful and thoughtfully curated space.
Established in 2006 as a collective retail venture to showcase and sell their own work, Luna & Curious quickly became known for its distinctive mix of creativity, colour and curiosity. Since moving to its home on Calvert Avenue in 2010, the store has evolved into a much-loved East London destination while remaining true to its original spirit.
Today, Luna & Curious offers a carefully selected collection of womenswear, childrenswear and baby clothing, alongside toys, books, gifts, jewellery and beauty. Renowned for its Scottish knitwear, the store takes great pride in championing British manufacturing, independent brands and exceptional craftsmanship. Every product is chosen with care, reflecting a commitment to quality, thoughtful design and individuality.
For two decades, Luna & Curious has been a place to discover both emerging and established brands, whether local to East London or sourced from further afield. Its handmade displays, ever-evolving collections and warm, knowledgeable team have earned the loyalty of local customers and visitors from around the world alike.
Located on Calvert Avenue in the heart of the historic Boundary Estate—Britain’s first social housing development—Luna & Curious sits among some of East London’s most cherished independent businesses. Just moments from Arnold Circus, Redchurch Street and Columbia Road, the store continues to inspire through its creativity, personality and enduring sense of community.
